Different By Design

Our innovative business model helps entrepreneurs succeed together and avoid the obstacles that plague traditional financial services businesses. Now, just about anyone with ambition can build a financial services organization that can scale without limits. Discover how you can build the business of your dreams without creating the competition of your nightmares.

Traditional Agency

Individual agents work for the firm's business owner. 

In the traditional model, the business owner hires and trains team members to work for the firm. 

Our Model

Independent business owners work together as a team. 

In our model, a business owner recruits and trains other business owners to work together as a team.


Traditional Agency

The business owner always has the top contract.

Regardless of your background and experience, only the top business owner has the opportunity to reach the highest level contract.

Our Model

Any business owner can have the top contract. 

Regardless of your background and experience, everyone has the opportunity to reach the highest level contract.


Traditional Agency

Team members must leave to get an equal contract.

Team members who believe they deserve the top contract are forced to venture out and find it from another business opportunity or by starting their own firm.

Our Model

With equal opportunity, team members stick together. 

When business owners have the same opportunity, they can work together as equals and focus on growing everyone’s business by adding new business owners to the team. 


Traditional Agency

Team members can become the new competition.

When team members leave to seek a higher contract, all the training and experience they gained can make them a formidable, new competitor for the original firm. 

Our Model

Growth can be scaled.

When business owners have the incentive to stick together and support each other, entrepreneurs can create a residual, passive income and a business that can scale without limits. 


Average Earnings Speak for Themselves

If you’re determined to own your future, you’ll find the compensation and advancement structures offered by the WFG business platform are unlike anything else in the financial industry. The following are the average and highest earnings for a rolling 12-month period through December 31, 2017 for North American associates who held life, securities and/or investment advisory licenses.

Leadership Level

Average Earnings

Highest Earnings

Senior  Marketing  Director (life  licensed  only)
Senior  Marketing  Director (life  and  securities  only)
Senior  Marketing  Director (life,  securities  and  advisory)
Executive Marketing Director
CEO Marketing Director
Executive Vice Chairman & Up
> $10,000,000

4 Ways to Build Income

We offer one of the industry’s most robust compensation plans on a diversified product portfolio. As you advance through our ranks and build your business, you can earn more money while helping more people.

Personal Income

When you write new business you earn a commission and, as you reach preset levels, your commission percentage increases. We encourage you to reach out to everyone, not just high earners, so there are no limits to how many people you can help.

Agency Income

As you grow and expand your agency business, you have the chance to mentor and coach newly licensed associates. As they write new business, you can earn a portion of their commissions.

Expansion Income

You’re free to expand your business anywhere in North America.** From a local team to teams you establish in other towns or states, our platform supports your efforts and helps you support your organization.

**Certain restrictions apply.

Bonus Income

Qualified leaders earn a pro-rata share of an override on our entire field force. Your portion of the bonus can grow based on your organization’s production. These bonuses can multiply and compound your earning potential, and reward you for the quantity and quality of your business.

Where Entrepreneurs Succeed

People have built businesses using our platform that have led many of them to earn significant incomes. As is shown below, the commissions paid to the field have steadily risen over the last several years.

Income Paid to the Field

Download the WFG Difference / Compensation Brochure

See what's attracted so many entrepreneurs to one of the industry’s most robust compensation plans on a diversified product portfolio.

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